About the project


Spring, 2020


Genstar Masonry and Landscape Design


  • Website Design & Development (WordPress)
  • Local Claiming / Citation Management
  • Digital Marketing / Social Media Management
  • Search Engine Optimization

Scope of Work

Design, develop, build, launch, and promote Genstar’s new online presence, starting with a new Website developed on the WordPress platform. Promote Genstar through social media management and other digital marketing channels. Optimize on page and off page Search Engine Optimization.


For this project, we began by assessing the current state of the client’s digital presence. Their website was dated and not registered with Google or any of the major search engines. The site was unsecured and had not been updated in years. Further, the site was displaying an @AOL email address, which looked unprofessional, and the gallery was slow to load and contained pictures that did not stress the beauty of Genstar’s work.

Once we established that help was needed, we proposed a net new website on a new WordPress platform with dedicated hosting. We included a digital marketing package consisting of social media management, paid advertising, and a local claiming/reputation management program.

The job was completed on time and budget, and the site launched in time to drive new business through the end of 2020.

  • Website design and development
  • Website hosting
  • Search engine optimization
  • Social media management
  • Local claiming / citation management
  • Reputation management


The client started to witness increased opportunity almost immediately as the social media posts were getting a lot of views and likes. Business normally began to slow at the end of the summer, but now the client is booked well into the fall with a stated goal of working through the end of the year and every indication that will happen. Feedback on the website has been overwhelmingly positive, and the client is very pleased.

  • Increased sales
  • Reduced overall advertising costs
  • Integrated website and social media
  • Another happy customer!


You may think you’ve got your digital presence covered, but only a professional will be able to assess your current state and tell you what you’re missing. In this case, a dated but passable website was not properly secured and was unlisted on any search engines, so nobody could find the site. In this customer’s case, and in most of them, they recovered their investment in the website with the first piece of additional business booked, a great success story!

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