We work with a lot of restaurant owners and have yet to find one that can create a social media post as well as they can make a steak. Also haven’t found a chef that wants to respond to Yelp reviews after her shift. But ask an expediter how much they love managing pay per click advertising, and you’ll find, well, that they don’t.
That’s where we come in.
Many business owners put marketing and advertising low on the priority list, and when it comes to social media marketing, assume that their 14 year old nephew can do it. The reality is, they probably can. The question is, can they do it well? And the answer is, probably not.
Social media advertising is complex. It requires knowledge of current best practices, influencing factors, current trends, user personas, and more. It takes careful planning and advanced tools to coordinate your advertising to the times and places people are most likely to see it. Sure, little Billy can make a post, but can he get the reach you need to be successful? As a general rule, we advise our clients against hiring family for roles that require unique or specialized knowledge and skill, and this is definitely one of those roles.
When you outsource your digital marketing to One 8 & Company you’ll get high quality work performed by people who enjoy doing it and know how to make it work.