Client
3RP Technology Solutions
Scottsdale, AZ
Time
2019 – present
Services Provided
- Website assessment
- Website optimization (performance, SEO, user interface)
- On and off-page Search Engine Optimization
- NEW! Website design & Development (2021 – details coming soon!)
Summary
3RP Solutions is a leading Oracle implementation partner serving the southeastern United States. The client had invested a lot of money into a new website only to have it degrade in both page load and search engine placement performance. One 8 & Company was engaged to apply corrections to the site and perform a 12 month SEO improvement program.
Process
This project began with an in depth technical assessment of the existing website. We studied page performance, performed keyword and key phrase analysis, and assessed current page rank performance. We proposed a multi-prong approach that included a website code review and correction as well as a 12-month on and off page SEO improvement campaign.
- Website assessment and improvement
- Website hosting change
- On page and off page search engine optimization
Results
On page SEO work normally takes upwards of six month or more to take effect, but 3RP began to see measurable results in only three months. From that point until the end of our contract, 3RP’s organic search results improved from an average 10th – 15th page to page one on all key search terms. Further, the website’s performance improvement was notable as the optimization work and relocation to a dedicated hosting server were executed.
- Increased sales
- Reduced overall advertising costs
- Integrated website and social media
- Another happy customer!
Conclusion
You can’t always see what we do, but that doesn’t make it any less important. In this case, our client approached us with a dated website that needed fortification and optimization, all of which was done “under the covers” with no apparent change to the site itself. This project was one of the most extensive we’ve done, updating and improving site performance at the code level, again with little impact on the user interface. The SEO work wasn’t obvious, either, but had pronounced impact on the company’s site performance. Since this, we’ve been re-engaged and continue to work for this outstanding company.
